FileMaker Course for
Startups and Entrepreneurs

Are you considering creating your own application for your current area of expertise? Richard Carlton will impart some of his experiences and knowledge from being an entrepreneur for over 26 years. He will share some tricks and tools of the trade as well as show you how to develop and market your application. This course is 6 hours of video content! Take advantage of our limited offer: One time purchase of $50.

See complete list of topics covered during this training course

    Introductions - Overview

  • Introduction
  • The Elevator Pitch
  • FileMaker's Extended Elevator Pitch Part 1
  • FileMaker's Extended Elevator Pitch Part 2
  • FileMaker's Extended Elevator Pitch Part 3
  • Planning

  • So you have an idea for an App.
  • Picking the Technology, and Deployment to your Users
  • What is FileMaker? How do you define what it is?
  • Free Pre-Canned Solutions...FM Starting Point
  • Deployment: WebDirect versus FileMaker Go
  • FileMaker Apps cannot be sold on Apple or Google App Stores
  • Planning your App...Sketch Pictures
  • UI vs UX
  • Deployment: FileMaker Licensing Costs and PHP vs. WebDirect & Scalability
  • Misc Marketing

  • Selling on a Subscription
  • Outside Help & Contractors
  • Hiring the Right Consultant/Developer
  • Off Shoring your Dev Work


  • Estimating Development Costs
  • Fixed Cost Projects, and Agile Development
  • Bugs
  • Commercializing an app your already have.
  • Budgeting - Getting a Grip on a Startup Killer
  • How we produce Videos
  • Mechanics of producing Videos
  • Interviews with Successful Vertical Market App Developers

  • Interview with VetFM - Part 1
  • Interview with VetFM - Part 2
  • Interview with VetFM - Part 3
  • Interview with VetFM - Part 4
  • Interview with Bumperman Franchise - Part 1
  • Interview with Bumperman Franchise - Part 1
  • Conclusion & Bonus Videos

  • Conclusion

This video series is for those who are interested in building an app for a vertical market segment that is being underserved by the current products that are available. At the end of this series, you will have the knowledge and tools necessary to plan your application for optimal performance.

This is a course to help you plan and budget for your mobile application. For more info on actually building the app, please see our other FileMaker courses.

One of the main goals of the training is to not only teach you about FileMaker Pro but also teach you the skills to keep yourself out of trouble. I tried to keep the training entertaining, and NOT boring, but I also made sure to pass on some of the hard lessons I have learned over the years in my consulting business. I hope you can learn from the mistakes that I have made.